San Antonio, TX — June 22, 2026 — RatePlug today announced a new product offering for members of LERA MLS (Local Expertise. Regional Access.): Afordal — an all-in-one platform that combines IDX home search, financing intelligence, lead scoring and enrichment, and customer nurturing in a single, easy-to-use solution. Affordability has become the biggest challenge facing today’s homebuyers, and Afordal is purpose-built to turn that confusion into closed transactions for LERA agents.

More Than an IDX Search — It Solves Buyers’ Biggest Hurdle: Affordability

For the first time, buyers can search based on a monthly payment range — not just purchase price — bringing the full monthly cost of homeownership into the equation so the listings they see match their real budget. With Afordal, LERA agents’ clients can:

• Search homes by monthly payment instead of list price, so affordability — not sticker price — drives the search.
• Discover special financing opportunities including FHA, VA, USDA, assumable loans, and first-time buyer programs specific to each listing.
• Explore homes using Afordal’s AI Voice/Text Search Assistant — a natural, conversational way to find the right property.

Convert More of the Leads You Already Have

Whether used as a stand-alone CRM or as a complement to an existing system, the Afordal Lead Manager takes the guesswork out of client management. Afordal enriches an agent’s contact database to identify motivated, high-intent buyers and sellers by layering in predictive propensity scores, life-event triggers, credit profiles, and more.

• Upload your contacts and go. A quick, easy import enriches contact data in seconds — the package includes up to 250 client contacts.
• AI Summary automatically analyzes each contact’s profile to generate a concise, easy-to-read overview and likely needs, helping agents prioritize the right conversations.
• Life-event triggers go beyond basic filters — key factors such as divorce, empty nesters, or new children can signal a readiness to buy or sell.

Keep Prospects Engaged with the Nurture App

Become a trusted advisor by giving clients a powerful, all-in-one home-finance tool that keeps them connected to their property’s financial health. With easy access to their mortgage details, interest rate, loan balance, and equity position in one intuitive app, LERA agents stay top of mind as a long-term resource — keeping prospects engaged and informed until they’re ready to take action.

Industry-Leading Ad Technology

As an option with the Agent Lead Boost Plan, LERA agents can leverage Afordal’s proprietary ad format that pulls listings directly from the MLS and targets active buyers with the exact homes they’re looking for. The result is an average cost per lead 4x lower than the industry average.

Afordal helps LERA agents generate more opportunities, nurture more relationships, and close more transactions. Packages start at $50/month with no annual contract.

About RatePlug

RatePlug pioneered the integration of mortgage data into home search systems, delivering real-time, accurate mortgage information directly to homebuyers through participating brokers and agents. The company partners with major U.S. Multiple Listing Services (MLSs) and leading lending institutions nationwide. With the addition of HomeASAP and the launch of Afordal, RatePlug now connects home search, financing, and lead generation in a single, affordability-first platform.

To see how Afordal can help you serve more LERA buyers and close more transactions, contact RatePlug or visit Afordal.com.